Monday, February 11, 2008

"Feelings, Nothing More Than Feelings..."

The question: Can you name one accomplishment in the political career of Barack Obama?

The answers:

"Umm, well he can speak really well! That's not a political accomplishment? Oh...well, he's black! Did I mention he's black? That's an accomplishment isn't it?...That's true, I guess he didn't really have any control over that..."

Or my personal favorite, from the first video--

Yellow-Shirted Man (with smug tone): "He's a great oratater like Jesse Jackson!"

Questioner (exasperated): "What is that?!?"

All this goes to show that Obama's run a fantastic (although vague) campaign. All his supporters seem to know or care about him is that he is...well, a well-spoken black Senator. Nobody opposes Barack Obama because he is a great speaker, because he's black, or because he's a Senator.

No, I think it's something a little more substantial--like say, oh I don't know, maybe being the most liberal Senator in Congress? Wisely, Obama has spoken very little about his policy views. So until the candidates for each party are chosen, it looks like the Obama campaign is going to continue to be all about that warm fuzzy feeling you get when you hear, "Yes, we can!" and "Fired up, ready to go!"

Barack Obama: Pro-hope (as well as the requisite 'audacity' that accompanies it), Pro-dreams, Pro-future, and also very much in support of generic "good feelings."

1 comment:

Allie Clark said...

Interestingly enough, we were just studying this in my social psych class. Basically, he's persuading people by using a very, very simple argument, and then by using cues. Cues persuade you without actually making an argument - that's why they have a pretty woman driving a car in a car commercial. Totally unrelated, but pretty woman = good, so the product = good, right? Go to his website, and then to some other political websites, and his is WAY heavier on the soothing blues and pretty filigrees around the pretty icons. Nobody quite knows what he's saying, but they like what he's showing, and if you don't actually think to hard, it seems like a pretty good deal.